LuxeLine

LuxeLine is an Orange County window-treatments studio — high-end drapery, shutters, and motorized shading. They came to North Shore Labs with work that looked premium in person and a website that didn't match it. We rebuilt their whole site from the ground up, moving them off their old platform onto a custom, editorial site built for how the web actually looks now.

We built the site around their portfolio and their process, with a clear 'start a project' path front and center on every page. The work is the sell, so we designed it to feel as premium as the installs — an editorial layout, their real projects with full write-ups, and an interactive map of the areas they serve.

We built four different ways for a customer to reach them, and each one lands in their inbox instantly: a general contact form, a consultation request for a new project, a service request for existing customers, and a capture form on the map for homeowners outside their service area. Every form sends the customer a branded confirmation email back, and we tag each lead with where it came from, so LuxeLine knows which pages and campaigns actually bring in projects. We built the forms to reject spam and to handle a hiccup gracefully instead of losing a lead.

We built the site to get found. On top of the core pages, we built dedicated landing pages for the searches that matter in Orange County — custom window treatments, blinds, shutters, motorized shades — along with buying guides and pages for specific window types like bay windows, French doors, and skylights. Every page carries structured data so Google and AI answers can pull the right details, and we migrated the search equity from their old domain with a full set of redirects so nothing they'd earned was lost in the move.

We also handled the privacy side properly: a cookie consent banner, consent-aware analytics, and a 'do not sell my information' page, so the site is set up correctly for how it collects and uses visitor data.