For Fitness Studios & Gyms

Websites that convert browsers into members

Class schedules, trial sign-ups, trainer profiles — all wrapped in bold design that matches your gym's energy. We build fitness websites that turn curious visitors into paying members.

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Is your fitness website costing you customers?

Most fitness websites have the same problems. Here are the ones we see — and fix — most often.

Your website doesn't match your gym's energy

You've invested in equipment, trainers, and atmosphere — but your website feels flat. First impressions happen online, and a weak site kills momentum.

Class schedules are hard to find or outdated

If members can't quickly see when the next class is, they'll check a competitor. Real-time schedules should be front and center.

Trial sign-ups require too many steps

Every extra click between 'I'm interested' and 'I signed up' is a lost member. Your conversion funnel should be frictionless.

You're competing with big-box gyms on brand alone

Planet Fitness and LA Fitness spend millions on marketing. Your boutique studio needs a website that communicates premium value and community — things they can't match.

What we build for fitness studios & gyms

Class Schedule Integration

Real-time class schedules synced with Mindbody, Wodify, Pike13, or your preferred platform.

Trial & Membership Sign-Up

Frictionless online sign-ups for trials, memberships, and class packs. Convert visitors while they're motivated.

Trainer Profiles

Showcase your trainers' certifications, specialties, and personalities. People join gyms for the people.

Bold Visual Design

High-energy photography, dynamic layouts, and typography that captures your gym's intensity and culture.

Local SEO

Rank for 'gym near me,' 'yoga classes in [city],' and other searches that bring in members who are ready to commit.

Our fitness work

CONCEPT

Forge Athletics

A concept demo for a high-energy gym brand. Bold typography, class schedule integration, trial sign-up flows, and trainer profiles — designed to prove fitness studios deserve more than a cookie-cutter template.

Explore the Demo

The numbers don't lie

81%

of gym members research fitness studios online before visiting in person

$96B

global fitness industry revenue — and growing every year post-pandemic

67%

of new gym members sign up online when given a frictionless option

How we work

Step 1

Discovery

We learn your gym's culture, class structure, and what makes members choose you over the competition.

Step 2

Design

We create a high-energy design that captures your gym's atmosphere and motivates visitors to sign up.

Step 3

Build

We develop your site with class schedules, sign-up flows, and trainer profiles that convert.

Step 4

Launch & Grow

We launch, optimize for local searches, and maintain everything so you can focus on your members.

Frequently asked questions

How much does a fitness website cost?

Our fitness websites start at a $2,000 flat build fee with $100/month maintenance covering hosting, updates, and SEO monitoring. No hidden fees.

Can you integrate with Mindbody or other scheduling tools?

Yes. We integrate with Mindbody, Wodify, Pike13, Zen Planner, and other popular fitness scheduling platforms so your classes stay up to date automatically.

Do you build websites for yoga studios, CrossFit boxes, and personal trainers?

Yes. Whether you run a yoga studio, CrossFit box, martial arts gym, or personal training practice, we tailor the design and features to your specific niche.

How long does it take to build a gym website?

Most fitness websites are delivered within 2 weeks. Sites with complex scheduling integrations or e-commerce for supplements and merch may take 3-4 weeks.

Will the website help me get more members?

Every element is designed to convert — prominent trial offers, frictionless sign-up forms, social proof from members, and local SEO that brings in people actively searching for a gym.

Can I sell memberships and class packs online?

Yes. We can integrate with Stripe, Square, or your existing payment processor so members can purchase memberships, class packs, and merchandise directly from your site.

Fitness website design near you

We build fitness websites for businesses across the country.

Ready to stand out?

Let's talk about what a website could do for your fitness business. No pressure, no pitch decks — just a conversation.